Nina Kotova

Achieved 250,000+ annual impressions and 150% audience growth within 18 months by implementing data-driven, keyword-optimized content pillars and trend-based storytelling strategies.

Sustained a high-impact posting cadence of 13–15 monthly posts, leveraging content performance metrics to tailor messaging and maximize engagement on top-performing topics.

Produced original content on job searching and marketing, consistently averaging a 0.7–0.8% engagement rate and reaching up to 60,000 views per post.

Directed a cross-functional team in developing and implementing foundational content strategies, significantly enhancing early-stage brand identity across diverse digital platforms.

Developed an AI-powered visual library comprising 150+ branded assets and 10+ resource documents, including content analyses and keyword visualizations, ensuring visual consistency and operational structure.

Created a strategic roadmap of 30+ SEO-informed blog topics using tools like Semrush, collaborating with UX designers to optimize messaging and user experience for platform development.

Developed a comprehensive keyword strategy, identifying 11 high-potential terms and 400+ niche keywords to establish an SEO-aligned content foundation for future blog and social platforms.

Built a cross-platform content calendar incorporating 40+ educational holidays and hashtag clusters, effectively enhancing cross-platform engagement and content planning.

Authored brand guidelines and mission statements from scratch, ensuring consistent messaging, tone, and positioning throughout the startup's critical beta launch phase.

Managed 100+ vendor relationships and processed over 120 monthly purchase requests, significantly streamlining procurement workflows and improving efficiency.

Facilitated seamless onboarding for a 10+ member team during a company acquisition, providing comprehensive training and support on the Coupa platform for integrated procurement operations.

Taught 15+ courses across two universities, meticulously planning and evaluating curricula to continuously refine instructional content and enhance student learning outcomes.

Authored, edited, and proofread high-quality research papers and conference presentations, ensuring adherence to rigorous academic standards and relevant style guides.